Website · Form · CRM · Follow-up · Sales tracking
Local business websites that answer every enquiry.
Most local businesses lose work to a call nobody returned. I build the website and connect it to your form, your customer list and your follow-up, so every enquiry lands in one place and gets an answer. Based in the Philippines, working your hours.
What I build
One connected system, not five separate tools.
Your website, your enquiry form, your customer list and your follow-up should be one system, not four things that don't talk to each other. I set it up in an account you own, and I write down how every part of it works.
A website that asks for the enquiry.
Built mobile-first, because most people looking for a local business are on a phone. You can open it any time and change the text yourself.
- A business website with your services, your area, your phone number and your enquiry form
- Landing pages for a single offer, promotion or season
- Quote request and booking forms wired straight into your system, not into an inbox
- An existing site rebuilt when it loads slowly or falls apart on a phone
Every enquiry gets an answer.
The first business to reply usually gets the job. Your system can reply in under a minute, at any hour, without you doing anything.
- An instant email and SMS reply the moment someone fills in your form
- Missed-call text back, so a call you could not take still starts a conversation
- Follow-up on quotes that have not been answered yet, so they are not quietly lost
- A review request after the job is finished, sent at the right moment
Bookings that remind themselves.
No-shows and phone tag cost more than most owners realise. The reminders go out on their own.
- Online booking connected to your real calendar, so you are never double booked
- Confirmation the moment they book, then reminders before the appointment by email and SMS
- A reschedule flow when someone cancels, so the job is not lost
- Facebook and Instagram enquiries pulled into the same place as everything else
One customer list, and proof of what works.
Most businesses I take on are running from a notebook, a phone and three spreadsheets. I put it in one place, then show you where the work is actually coming from.
- One customer list with notes, files and message history on the same record
- Pipeline stages from new enquiry, to quote sent, to booked, to job done
- Every enquiry tagged with where it came from, so you can see which pages bring work in
- Domain, email sending and phone number set up properly from the start
How it works
Five parts,
one connected system.
This is the system I build for a local business. Click any step to see what happens at that point.
1. Website
The first thing a customer sees, and usually on a phone while they are standing somewhere deciding who to call.
- Built mobile-first, because that is where almost every local search happens
- Your phone number, your service area and your enquiry form are where people expect them
- Loads fast, so nobody leaves before the page opens
- Every page has one clear next step: call, book, or send an enquiry
2. Form
The enquiry becomes a record the moment it is sent. Nothing sits in an inbox waiting to be copied somewhere.
- Every submission creates a customer record automatically
- Tagged with the page and the campaign it came from
- Quote requests, booking requests and contact forms all land in the same place
- Duplicate detection, so one person does not become three records
3. CRM
One list of every customer and every enquiry, replacing the notebook, the phone and the spreadsheets.
- Stages from new enquiry, to quote sent, to booked, to job done
- Notes, photos, files and message history sit on the same record
- You can open it from your phone between jobs
- Staff see the same information you do, so nobody has to ask you
4. Follow-up
This is the part most businesses do not have, and it is usually where the money goes missing.
- An instant reply by email and SMS when the enquiry arrives, day or night
- Missed-call text back, so a call you could not take still starts a conversation
- Reminders before the appointment, and a reschedule flow if they cancel
- A review request once the job is finished
5. Sales tracking
Once everything runs through one system, you can finally see which marketing is worth paying for.
- Every enquiry counted, with the source it came from
- You can see which pages and campaigns actually bring work in, and which do not
- Quotes that have not been answered stay visible instead of being forgotten
- A monthly summary you can read in two minutes
I write down what I build, so you or your staff can run it without me.
Selected work
Real builds. Real numbers.
These builds were for service businesses rather than storefronts, but it is the same system: a page, a form, a record, and follow-up that runs on its own. Client names are only used with permission. Where I don't have it, I describe the business without naming it.
Behind the build
Watch me work.
Short screen recordings of real builds, showing the pages and the systems running behind them.
A paid event, end to end
The registration and checkout page for a live webinar, then the workflow behind it: the wait step, the tagging, and the notification that tells the team as soon as someone pays.
A landing page, top to bottom
A service landing page built in GoHighLevel, from the top section all the way down to the last call to action.
Design
Landing pages I've designed.
Pages I have designed and built. Click any one to see the whole page. Faces and client details are blurred where I don't have permission to show them.
Working together
What the first month looks like.
No mystery, no scope creep. You know what happens and when.
Intro call
A 15-minute call about how enquiries reach you now and where they are going missing. No charge and no pitch.
Map
You see the whole system on one page before anything is built, and you approve it first.
Build & test
I build it away from your live site and run real test enquiries through every path, including the ones that fail.
Handover
Written documentation and a recorded walkthrough at handover, plus support while you settle in. You own it and you understand how it works.
Stack
Tools I work in daily.
About
Hi, I'm Nan Palermo.
I build websites and the systems behind them for local businesses: the site itself, the enquiry form, the customer list, and the follow-up that runs on its own. I've been doing this for about two years, working with a small number of clients at a time.
Most of my work is only noticeable when it stops. An enquiry answered in a minute instead of a day. A reminder that stops a no-show. A quote that does not get forgotten. I test every step before it goes live, and I write down what I build so you are not depending on me to understand your own system.
I'm not an agency. There's no team behind me and your work doesn't get passed to someone else, which is why I keep the client list short. I'm based in the Philippines and I set my hours around my clients. A lot of my time goes into sorting out systems that were set up in a hurry, and I enjoy that part of the job.
What clients say
In their words.
"You are such an amazing help! Really appreciate how efficient you are. You have helped so much!
"Thank you for a great reel.
Questions
Questions I get asked.
You're based in the Philippines. How does that work?
I set my working hours around yours. Most of my clients so far have been in Australia and New Zealand and the time difference hasn't been a problem. Everything I build runs on its own once it is live, so your customers are never waiting on my timezone. If you're somewhere else, tell me on the call and I'll be clear about the hours I can commit to.
What does the system actually run on?
GoHighLevel. It holds the website, the forms, the customer list and the follow-up in one place, which is why I use it instead of stitching four tools together. The account goes in your name and you pay for it directly. I don't resell access, and the data in it stays yours.
What happens if I stop working with you?
You keep everything. The account is in your name, and I document what I build so you or someone else can take it over.
How quickly can you start?
I can usually take a call the same week. Build work depends on what I already have on, normally one to two weeks. If you have an opening date or a season you're building towards, tell me on the call and I'll say straight away whether it's realistic.
I already have a website. Do I have to replace it?
Not always. If your site works and looks the way you want, I can leave it where it is and connect the forms on it to the rest of the system. If it is slow, hard to edit, or falls apart on a phone, rebuilding is usually cheaper than patching it. I'll tell you which one it is on the call, and I don't get paid more for saying rebuild.
What do you need from me?
Your logo and any photos you have, a list of your services, access to your domain, and about an hour in the first week to agree on the plan. After that I need very little from you.
Let's have a quick call.
Pick a time below. Tell me how enquiries reach you now, and I'll tell you what I would build, how long it takes, and what it costs.
Book a call